Integration of Artificial Intelligence in Marketing: Methods and Strategies to Increase Business Value Integración de la Inteligencia Artificial en el Marketing: Métodos y Estrategias para Aumentar el Valor Empresarial

Abstract

In this present article, the objective is to review the literature in the environment on the different factors of artificial intelligence, as it is known today, many companies are implementing artificial intelligence in marketing, likewise they continue to propose more strategies and improvement methods to generate more sales and advertising. For this, we have reviewed different articles in which it helped us to investigate more about the functions and adaptation strategies of artificial intelligence in marketing. According to this literature, there is a large number of organizations competing with each other, which makes the use of new technologies
essential to have a greater impact on consumers and improve certain areas of marketing. AI provides us with a new world
in which machines can solve problems that were previously exclusive to humans, learning autonomously. In the field of marketing, AI is experiencing significant growth and is having a special impact on market research companies. A lot of relevant information is already available, and you just need to manage it properly to reap its benefits.