Investigating the factors affecting the development of the humanitarian aid supply chain by popular athletes Investigating the factors affecting the development of the humanitarian aid supply chain by popular athletes

Resumen

The present study was designed and conducted to investigate the factors affecting the development of the humanitarian aid supply chain by popular athletes. The present study is one of the mixed researches which were done in the form of qualitative and quantitative methods. The statistical population of the present study in the qualitative section includes elites and experts in the field of the humanitarian supply chain, sports sociology, sports management, and crisis management. According to the purposeful selection, 13 people were identified as the research sample. In the quantitative part of the present study, in addition to the elites in the field of the humanitarian supply chain, sports sociology, sports management, and crisis management, some experts of the Crisis Management Organization and popular athletes were added to the statistical community. The collection tools of the present study included a semi-structured interview and a researcher-made questionnaire. In the quantitative analysis of the research, the structural equation method with the PLS approach has been used. The results of the present study showed that; 25 micro actives were extracted through interviews, these factors were divided into 5 categories: cultural, managerial, legal, human, and communication-technological factors. The research results showed that; among the factors affecting the development of the humanitarian aid supply chain through popular athletes, managerial factors had the most role and importance (impact = 0.983; T-factor = 427.756). This highlights the importance and necessity of management platforms for the development of the humanitarian aid supply chain through popular athletes.